Thursday, April 5, 2018

News for CougGroup 4/5/2018

https://dailyevergreen.com/30112/news/athletics-accounts-for-half-decrease-in-reserves

Athletics accounts for half decrease in reserves

Sports' disproportionate draw on savings raises questions of WSU's priorities

The starting reserve balance of $205 million in 2013 comes from a chart WSU published in the fall. Deficits for the university and for athletics come from the Budget Office. The athletics deficits differ slightly from those previously reported, and the Budget Office could not immediately explain the discrepancy.

 By CODY COTTIER, Evergreen reporter April 4, 2018

Newly released financial figures show WSU Athletics accounts for roughly half the drop in university savings, which administrators have used to justify system-wide spending cuts of 2.5 percent.

Officials have traditionally said the athletics budget is separate from the university’s, and that athletics does not take money from academics or vice versa. But once athletics began overspending its own budget, it dipped into WSU’s general savings, draining about $50 million since 2013 and contributing to a precarious financial situation.

The athletics deficit of the past five years is nearly four times larger than the cumulative deficit of all WSU colleges and academic units combined, excluding the new Elson S. Floyd College of Medicine, according to data provided by the WSU Budget Office.

This reflects a nationwide tension between athletics and academics. Universities —  including WSU —  insist robust sports programs boost their appeal. WSU President Kirk Schulz has called athletics the “front door of the university.” But some argue these priorities are misguided.

“Universities exist for a reason: for higher learning,” said David Ridpath, a sports administration professor at Ohio University and member of the Drake Group, which advocates for an overhaul of commercialized college sports.

“It’s not about elite sport development,” he added, “or our entertainment, or coaches getting paid millions of dollars.”

As at WSU, overspending on sports often carves a deep debt, with the consequences extending beyond athletics. Schulz’s plan to curb the overall drop in central reserves has resulted in the elimination of the Performing Arts program and a near-total hiring freeze across all areas of the university.

TEVA MAYER | The Daily Evergreen
Based on the figures provided by the Budget Office.

Spending reductions also threatened to cut several multicultural retention counselor positions and part of some graduate students’ stipends, but administrators reversed the decisions amid student outrage.

Though athletics has implemented its own spending plan like the rest of the university, many feel the department receives preferential treatment. Faculty Senate Chair Judi McDonald said as much at a Senate meeting earlier this month, while discussing home football game parking lot closures.

“Athletics gets what athletics wants,” she said, “and the rest of us suffer.”

The value of reputation

One of the main arguments for high-spending college sports programs is that the better the teams — primarily football — the more prestige they bring to a university. This is widely thought to lead to an increase in applications, donations and other hard-to-measure benefits.

Administrators use this reasoning to show the importance of staying competitive in athletics. It surely helps with brand recognition, as anyone can watch WSU sports on TV. Some studies have even shown a spike in enrollment for a year or two after a major football or basketball victory, with others finding little correlation.

But Ridpath, the sports administration expert, said it is also important to weigh the odds of, say, winning a bowl game against the investment needed to do so. If WSU plays well enough every other year, it may be worth it; if only once a decade, it may not.

“There’s only going to be one winner and a lot of losers,” Ridpath said. “How often can WSU win the outright title?”

Competitiveness is a tall order. College sports programs are engaged in what is commonly referred to as an “arms race” to build the most lavish facilities, hire the most effective coaches and thereby recruit the most impressive athletes.

WSU spokesman Phil Weiler agreed administrators nationwide are struggling to decide the role sports should play in a public university.

“Every college president in America that has athletics is asking herself or himself that question,” Weiler said.

Schulz’s main priority since arriving at WSU two years ago has been to transform the university into a premiere research institution. His flagship “Drive to 25” campaign aims to push WSU into the highest echelons of research by 2030.

Ridpath said top-notch sports teams are not essential to this mission. He has argued in The Washington Post that it is wrong for colleges to support athletics deficits at the expense of students and academics.

“If Washington State’s going to be a top-25 university,” he said, “athletics isn’t going to matter.”

Weiler noted that WSU pursues many goals at once, and that high-quality sports teams and academics are not mutually exclusive.

However, athletics represented more than half of the university’s overall deficit every year from 2014 to 2016. In 2017, startup costs for the Elson S. Floyd College of Medicine accounted for about a third of the overspending, and athletics spending for another third.

Stacy Pearson, vice president for finance and administration, acknowledged this results in a slower recovery time for the university as a whole. Each unit must restrict hiring even as WSU strives for research excellence, and those with surpluses are not allowed to spend them.

But for many, sports are closely tied to overall college enjoyment. Weiler recalled talking to a student at one of his former universities who explained she had never been a football fan, but the shared experience of attending home games was an integral part of her college experience.

A. G. Rud, a former Faculty Senate chair, said he researches college athletics informally. He agreed the state of athletics spending is concerning, but that nevertheless, sports are an important part of American universities.

“I do like the fact that we’re trying to pursue athletic excellence,” he said. “If you’re going to do big-time athletics, you have to do your best.”

The cost of competition

Perhaps the most obvious and controversial expenses in college athletics are the salaries. After a $1-million raise, football Head Coach Mike Leach is set to make $4 million in 2020 and is one of the highest-paid state employees in Washington, second only to University of Washington football Head Coach Chris Petersen.

The issue has arisen at Faculty Senate meetings repeatedly. While coaches’ salaries grow uncapped, Rud said, faculty have been lucky to see a 1-percent raise.

“We have … professors who have been here for many years, who work hard and teach hard and do research,” he noted. “They make a fraction of what the football coach makes.”

But the largest slice of the athletics deficit came from facility debts. When former Athletics Director Bill Moos arrived in Pullman in 2010, he and late President Elson S. Floyd developed a plan to revive a loss-ridden football team.

After hiring Leach and men’s basketball Head Coach Ernie Kent, who earns $1.4 million per year, Moos and Floyd spent $65 million on renovations to Martin Stadium, and $61 million on a new football complex.

Various athletics debts account for nearly half the 2013-2014 swing into WSU’s deficit spending, shown in the two left bars.

But then athletics received less in Pac-12 distribution revenue and institutional support from WSU than expected, leaving the program unable to cover the cost of the building projects. In its 2014 deficit of about $13 million, facilities accounted for about $9 million.

Athletics also pays millions each in student aid and team travel, as well as equipment, uniforms and supplies, among other things. Rud said it all boils down to offering an attractive package to student athletes.

“There’s a lot of that going on,” he said. “It’s sold to people as ‘We need to attract these 18-year-olds that can throw a ball or make a tackle.’ ”

Weiler said it is essential to have the best of everything to offer student athletes — and fans — the best experience possible. But he acknowledged that doesn’t mean the system is functioning properly.

“It’s not sustainable,” he said. “No one thinks it is.”

Put simply, athletics must spend less money and generate more. As a university far from population centers, WSU has a challenging time bringing in home-game revenue, one major funding source. It’s harder for people to get here, and Martin Stadium is the smallest in the Pac-12, limiting ticket sales.

Additionally, Weiler said fans and alumni aren’t donating as much as those at peer institutions, and WSU athletics has one of the smallest budgets in the Power Five, the country’s big-time sports conferences.

“They do have a lot of challenges,” Pearson said, “but they also have a lot of opportunities.”

The path to profit

Under new Athletics Director Patrick Chun, WSU is focused on revenue. Schulz has touted Chun’s fundraising prowess as one of the main reasons for offering him the position, and his history at Florida Atlantic University seems to support the claim.

Most notably, during his tenure in 2015, the school received its largest-ever donation: a $16-million gift for an athletics complex. One of WSU’s highest athletic priorities is to build an indoor practice facility, to give all teams a climate-controlled building for practices.

The Seattle Times reported shortly after Chun’s hiring that he had already traveled to Seattle to meet with constituents, and that he planned to keep it up.

Weiler agreed the university has not maximized fundraising. WSU has loyal fans, he said, but its athletics department is at the bottom end of the Pac-12 in donations.

However, Chun said he believes athletics’ overspending has set the program up for success, which will hypothetically lead to an increase in giving. He added that WSU’s brand is the strongest it’s ever been.

“We’re in a great position,” Chun said, “because of all the investments that were made here in the past.”

In the past five years, WSU has played in four bowl games, after a decade without one. Contributions are on the rise, and ticket sales reached a high in 2017, according to NCAA financial reports.

Other aspects of the spending plan athletics developed in 2016, however, have not panned out.

Schulz and Moos proposed an athletics fee of $100 per year to the Board of Regents in September 2016, but after strong opposition from students, the fee never went to a vote.

They again went to ASWSU in February, this time to propose a mandatory $265 student sports pass fee. This would have increased sports pass revenue from $2.7 million to $4.3 million. The Senate voted not to include it on the election ballot.

Without the proposed fees, WSU students paid about $40 each to athletics in Services and Activities fees this year, for a total of about $750,000 or 7.3 percent of total S&A fees. Part of another mandatory $1,250 in fees goes toward the Martin Stadium renovations, and optional undergraduate sports passes cost $239.

Another significant revenue was supposed to come from the sale of beer in Martin Stadium, but after trying unsuccessfully for more than a year to obtain a permit from the Washington State Liquor and Cannabis Board, WSU stopped pursuing alcohol sales. This would have provided an estimated $600,000 per year.

But season ticket sales are on the rise, and Chun is confident Coug fans will open their wallets to help nudge the program back into the black.

The problem with this, according to Ridpath, is that prioritizing new revenue is a double-edged sword. To generate money in ticket sales and donations, the football team must continue to improve. This improvement implies more investing, and so on in an unending cycle.

“Any type of gain is typically offset by more stupid spending,” Ridpath said.

Instead, he recommended spending less, comparing it to what the average person would likely do to save money.

The only spending reductions athletics has publicly announced are leaving some positions vacant and “overall belt tightening.” Chun said he believes it is important to be “great stewards of our resources.” But if a program is going to remain competitive, there are no obvious areas to cut from.

“If there was an easy answer,” Weiler said, “this wouldn’t be an issue that people are grappling with across the country.”

Difficult answers

Some universities, struggling to stay afloat, have eliminated sports to cut costs. Ridpath said some have even done away with football. But this would not eliminate all the costs associated with athletics, like bond payments, Pearson said.

Besides, sports are still deeply important to many students, alumni and other fans.

“Cougs take great pride in what we do in the athletics field,” Chun said.

Other institutions, like the University of Idaho, have dropped to a lower division, realizing it did not have the resources to be competitive at the highest level of college football. Though many feel this implies sacrificing relevancy, Ridpath disagreed. He said it may be a good option for some universities.

Weiler said WSU could have this conversation to decide what is most important, but that it would need to include all invested groups, from students and alumni to faculty, staff and donors.

As Chun noted, the pride and tradition of Cougar athletics playing top-tier sports would likely outweigh any benefits in bowing out of the university’s current conference. He said he would not consider this, reiterating that he believes fans will be willing to help.

Pearson agreed joining a lower division would not appeal to the WSU community.

“I think that there would be a lot of heartburn over not being a Pac-12 school,” Pearson said.

She argues for a conservative approach, aimed at saving rather than making money. If WSU has a smaller budget than its peers, she said, that just means it must spend less than its peers.

“Bottom line,” she said, “focus on that expenditure reduction.”

The university has said athletics, like all other departments, will eventually have to repay its debts to WSU. But Pearson said it will likely take athletics longer to eliminate its deficit than other departments, and the foremost goal is to balance its budget.

In the meantime, athletics overspending ripples disproportionately through the rest of the university, impacting even departments that have managed their budgets well, as all areas reduce spending by 2.5 percent.

“I know a lot of things we put forward are not popular,” Pearson said, “but if I’m going to be responsible for the overall fiscal health of the university, I’ve got to get this number up to here.”

She pointed to the $100-million mark on the reserves chart. This would be 10 percent of the university’s overall budget, sufficient as a rainy day fund to cover costs related to incidents like the cybersecurity breach last spring, and to jumpstart strategic initiatives like the medical college.

She hopes to reach this point within three to five years of operating in recovery mode, she said, and reining in athletics spending is a key piece of that puzzle.

Chun noted that athletics spent less than it projected in 2017. However, Chief Financial Officer Matt Kleffner said this was due to one-time money from the NCAA.

Kleffner is unsure what deficit the program will post this year, saying he should have a better idea by early June. Athletics does not have scheduled spending reduction targets, he said but continuously revises its financial plan.

“It’s in flux,” he said.

Ridpath argues the overarching issue in college athletics is that it is poorly operated. The surest route to turning a profit is simply to spend less, he said. Pearson echoed this sentiment.

“It’s not without value,” she said. “It just needs to be managed.”

……..

Understanding WSU athletic costs requires look at past & future
Commentary: After a decade of neglect, WSU had no choice but to invest heavily in athletics if it wanted to be a credible member of Pac-12

By Barry Bolton – Cougfan.com  4.5.2018

THE DAILY EVERGREEN'S Cody Cottier wrote an excellent article this week detailing how Washington State University's central reserves -- in essence, the school's savings account or rainy day fund -- has dropped by 50 percent, down from $200 million to just less than $100 million, since 2013.

Half of that drop, or $50 million, is due to deficit spending in athletics. The rest stems from investments in the Elson S. Floyd College of Medicine, WSU Everett, classroom space and more.

The drop in central reserves, Cottier notes, is the basis on which President Kirk Schulz and his team have implemented a university-wide spending reduction of 2.5 percent, with the aim  to use the savings to add $10 million to the central reserve this fiscal year and then again in the subsequent two. To read WSU's full plan for restoring the university's fiscal health, click here.

The Daily Evergreen story, which can be found here, raises important questions about the "nationwide tension between athletics and academics" on college campuses.

The drop in central reserves is no doubt an anchor on the university. But for perspective on athletics' piece of the puzzle, it's important to note a couple of facts:

WSU was at crossroads with football when Dr. Floyd became president in 2007. While most of the rest of the Pac-12 had invested steadily in their programs over the years, WSU basically stopped doing so after the new weight room in the Bohler Complex was opened in the 1990s.

The ensuing years of ignoring the long-term health of the program was basically a reserve ticket for the cellar. So the investment in football that Floyd and former AD Bill Moos made with the premium seating expansion of Martin Stadium, the Cougar Football Complex, the nutrition program and more, ought to be amortized over the decade-plus of neglect they inherited -- and the next two decades in which those investments will allow WSU to compete on a a level playing field in the Pac-12.

The debt service for the Cougar Football Complex and the premium seating is more than $9 million per year. That -- with an assist from the never-realized money expected from the Pac-12 Networks --  is the primary driver of the department's deficit spending over recent years and, consequently, the department's reliance on the broader university's central reserve to balance the books.

That investment, though, simply can't be viewed properly without sandwiching a decade of time in front of it and decade-plus in back of it.  Those investments are what allow the  football team -- the single-biggest and best marketing tool any Power 5 school owns -- to compete. As we noted in a column following the announcement of Mike Leach's new $4 million-per-year contract, football's marketing power is immense. The Cougars' donnybrook with USC last October, for instance, was one of the most-watched Friday night games ever on ESPN.  ESPN charges an average of $30,000 for a 30-second ad. The math says that single night of football yielded $10.8 million worth of marketing exposure for Washington State.

The old bromide that athletics is the front porch to the university is a bromide for a reason: it's true. College sports boost the broader appeal of the university.  If the sports teams are down, it sours how the world perceives the university as a whole. As the Daily Evergreen article notes, some argue that point. But if you plot the number of student applications received by WSU over the last 20 years  you’ll find four major spikes: two followed WSU appearances in the Rose Bowl, and two followed WSU appearances in March Madness.

Moreover, football pays for just about everything else in athletics. Men’s basketball pays for itself, but every other sport is a money sinkhole. Simply put, WSU’s 16 other sports can’t exist without football.

If you’re going to battle at this level, you must invest. And that investment at WSU, which has had consequences for the university's central reserve, needs to be seen as a capital investment amortized over decades, not the limited window of 2013-17.

And here's a final point: these budget realities highlight the need for WSU alums and fans to step up to a greater degree when it comes to buying season tickets and underwriting the scholarships that put WSU student-athletes on the field. CF.C guest columnist Glenn Osterhout has written extensively on the subject and some of his insightful recent work can be found here and here.

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WSU ranks first in national pharmacy competition

Students get hands-on experience with pharmaceutical compounding

By Taylor Nadauld, Moscow Pullman Daily News staff writer Apr 5, 2018

A team of Washington State University pharmacy students snagged first place at a national pharmaceutical competition last month in Florida.

The team, made up of Shauna Leggett, Katie Cashman and Megan Baker, currently co-interns at the same compounding firm in Spokane, proved their pharmaceutical knowledge and skills at the eighth annual Student Pharmacist Compounding Competition, co-sponsored by the LP3 Network, MEDISCA and the MEDISCA Network on March 17-18 in Aventura, Fla.

The women were some of approximately 600 students to compete in regional competitions across the country and part of the 10 percent to advance to the national stage, LP3 Network General Manager Maurizio De Stefano said.

There, students competed in a variety of events including a classic practical lab, an innovation challenge, a game-show style knowledge-testing round and a new challenge in compounding, the pharmaceutical science of preparing specialized medicine for patients. The team earned a final score of 81.6 percent, what De Stefano called "exceptional."

Team members recalled some of the tasks they faced throughout the competition, including forming innovative ideas about the future of 3-D printers and medications, creating effervescent power packets and creating prescription gelatin troches for patients who may have trouble swallowing solid pills.

To Leggett, 25, the competition was about more than just learning to dispense pills to patients.

"What's really cool about this competition is that you have the opportunity to kind of use your scientific background but also your creativity to solve a problem that they pose to you," Leggett said.

This is the first time a WSU team has ranked first in the competition, said Connie Remsberg, the team's faculty mentor and an assistant professor of pharmaceutical sciences at WSU. The university typically places in the top five.

Some of the challenges educators face in teaching their pharmaceutical students is the expensive price tag often associated with purchasing pharmaceutical compounding equipment, Remsberg said. With the additional challenge of keeping up with increasingly new innovations, De Stefano said some faculty do not have all the resources they need to expose students to pharmaceutical compounding.

SPCC organizers sought to provide an outlet where students could get a feel for what the pharmacy field is about, he said.

"A lot of the students are not exposed to this level of skill set necessarily in their day to day life, so this is really, it's very challenging and it does give them a taste of the real world and what a compounding pharmacist would be faced with on a day to day basis," De Stefano said.
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The Los Angeles Times

As Todd McNair's lawsuit against NCAA nears trial, both sides are sparring over another set of emails and documents

By Nathan Fenno Los Angeles Times April 4, 2018

Two weeks before former USC running backs coach Todd McNair's defamation lawsuit against the NCAA is scheduled for trial, the parties are sparring over more than 1,000 emails and other documents the organization wants to redact or withhold.

The cache includes scores of emails to or from members of the NCAA's Committee on Infractions that sanctioned USC and McNair in the aftermath of the Reggie Bush extra benefits scandal.

Though the NCAA has handed over more than 150,000 pages of documents in the lawsuit, the dispute over the remaining emails, reports, spreadsheets and PowerPoint presentations underscores the contentious nature of the proceedings.

"Simply put, there was no attorney-client relationship between the independent committee members and counsel for the NCAA," McNair's attorneys wrote last month in a motion in Los Angeles County Superior Court to compel the NCAA to produce many of the documents. "It is the NCAA's burden to demonstrate that the documents at issue are privileged and it has not done so."

The NCAA wants to redact portions of 351 emails sent between 2010 and 2017 in addition to withholding an additional 886 documents for reasons including attorney-client privilege or their relevance to the case.

Among the documents the NCAA seeks to keep private are three emails from Shep Cooper, the infractions committee liaison, to committee chairman Paul Dee and members Brian Halloran and Rodney Uphoff sent Aug. 18, 2010. That was the day after McNair's appeal of the committee's finding he engaged in "unethical conduct" became public.

As with the other documents — they include emails to or from NCAA President Mark Emmert, public relations staffers and enforcement staff — only the file type, sender, recipients and date are included in court records. There's no subject line or details about the contents of the emails.

The NCAA's explanation for keeping Cooper's three emails private is similar to others in two logs of documents that span more than 200 pages: attorney-client privilege and work-product communication "reflecting legal advice regarding ongoing infractions matter(s)."

Though the exchange didn't include an attorney representing the men, the NCAA claims the communication remains privileged. That's an argument the organization leans on for many of the documents in question.

"Our position is that those communications reflect or convey the advice of an attorney and are therefore privileged," Julie Rubenstein, part of the NCAA's legal team, wrote in an email to McNair attorney Christian Nickerson last month.

Another point of contention: large batches of emails involving NCAA attorneys sent or received by infractions committee members and others outside the organization.

"It is our position … that the documents were either not communicated to an attorney or were communicated to a committee member outside the NCAA and are therefore not privileged," Nickerson wrote in an email to Rubenstein.

She disagreed, writing that the privilege remained even though the infractions committee members aren't NCAA employees.
Judge orders NCAA President Mark Emmert's deposition in Todd McNair lawsuit

Emails and other internal documents have already been a point of contention in the case. The NCAA fought for years to keep more than 700 pages of deposition excerpts, phone records and emails between infractions committee members private before a three-justice panel in California's 2nd District Court of Appeal rejected the effort in 2015.

Those documents, which became public later that year, included an email from Cooper to Uphoff that was critical of McNair.

"As [infractions committee member] Roscoe [Howard] said at some point during the Sunday morning deliberations, individuals like McNair shouldn't be coaching at ANY level, and to think that he is at one of the premier college athletics programs in the country is outrageous," Cooper wrote on Feb. 22, 2010. "He's a lying, morally bankrupt criminal, in my view, and a hypocrite of the highest order."

The NCAA wants more documents from McNair before trial, too. It filed a motion seeking an unredacted copy of his settlement agreement with USC. The school didn't renew McNair's contract after the infractions committee issued its report in 2010.

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WSU Cougars

In the wake of Tyler Hilinski’s death, WSU must do more

The Cougars need a concrete, innovative plan for helping student-athletes suffering from mental illness.

By Jeff Nusser Coug Center Mar 28, 2018

Spring football has commenced at WSU, which means the death of Tyler Hilinski is back to the front of the mind as a handful of hopeful quarterbacks vie for the privilege to fill the spot vacated by their deceased teammate.

The tone of interviews, as would be expected of the first practices heading toward a new season, is of hope and optimism. At this point, you won’t find a whole lot of deep reflection on Tyler’s absence.

In response to a question about what, if anything, he plans to do differently during this year’s spring practices in the wake of Tyler’s death, WSU coach Mike Leach said, simply, “Next question.”

I’m sure Leach has his reasons for not wanting to talk anymore about Hilinski, his death, and how it continues to impact his team going forward. After all, Leach never talks about injuries, and he spends an inordinate amount of effort avoiding discussing much of anything else of substance as it relates to his team. I get that.
But it’s as if the process of forgetting about Hilinski has already started.
I can’t say I like it.

In the week or so immediately following Tyler’s death, the outpouring of grief included an incredible amount of focus on the role that mental health plays in the lives of college students in general, and college athletes in particular.

It’s only natural; when in a crisis, humans have a tendency to want to feel like they are doing something when, in fact, there usually is practically nothing truly meaningful to be done.

So people said things about what a wonderful person Tyler was, how he was the most popular guy on the team, how there really were no signs that anything like this was possible, and gosh we just have to do a better job going forward of helping these kids through their tough times. This is what we do, even though it won’t bring Tyler back.

(Side note: I know this well, having had a child diagnosed with cancer before his third birthday, which he went on to beat over the next three years without a lot of tangible help from me. But we sure did do a great job raising money for Make-A-Wish, something that made me feel a little better, even if it had no bearing on my own child’s health.)

I went to the vigil for Tyler. I stood with the hundreds of others holding candles, if only to say to his parents in some very small way, “your son mattered,” because I would start to break down a little thinking about what it would be like if it was my son whose skull ended up on the wrong end of a rifle whose trigger he inexplicably pulled himself. I watched Tyler’s teammates hold each other, and sob. I saw the young man standing across the way, holding up the suicide prevention awareness sign.

The prevailing sentiment that night was: Never again.

It’s now been two months and nine days since that vigil, and I’m wondering: What, exactly, is WSU doing to make “never again” as close to reality as possible?
French Ad and Bohler have been quiet on the topic. Pretty much everything we know about what’s being done at the moment comes from this Cougfan piece, published three weeks ago.

However, that story is fairly limited in scope, focusing generally on how the football team is recovering from the trauma of Hilinski’s death. Unfortunately absent is any substantive talk of meaningful change to WSU’s general approach to student-athlete mental wellness going forward — not just for football players, but for all student-athletes.

As such, I’m calling on WSU president Kirk Schulz and athletics director Pat Chun to unveil an overhauled comprehensive mental health and wellness program for athletics before the next academic year.

Despite the freshness of the issue at WSU, this is hardly a new frontier in college athletics. Less than three months prior to Hilinski’s death, The Ringer looked at this very topic, using the story of Madison Holleran as the backdrop. Holleran was a runner and soccer player at the University of Pennsylvania who ended her own life almost exactly four years before Tyler. Many living athletes have opened up about their own struggles with mental illness. The NCAA has published guidelines for student-athlete mental health and wellness.

And yet, it seems not much practical-level progress has been made at universities, and certainly not at WSU. Because let’s go ahead and be blunt: If the processes WSU had in place were good enough as they were, I probably wouldn’t be writing this.

I don’t know exactly what the solutions are — I’m certainly not an expert in the field — but here’s what I do know: WSU has an opportunity to be a leader in this area, a model for other institutions. Ideally, that would include teaming up with Hilinski’s Hope, something that would have the added benefit of keeping Tyler’s memory alive at the school that he loved, and which loved him back. It also would help his family continue to heal, since having a a tragedy mean something can have a profound impact on overcoming grief. (Again, I can speak to this.)

Whatever it is, it needs to go beyond raising awareness and being available. Those things are great, and I don’t want to minimize initiatives such as Oregon State’s #DamWorthIt. That needs to be a component of the plan, and I think it’s fantastic that students are the ones leading the way on that campus. But, frankly, the universities need to be more invasive than that — the school actively tracks athletes’ physical well beings, and the same attitude needs to be taken with regards to mental well being.

Additionally, WSU should make available a channel for direct financial support of student-athlete mental health services. If a fan feels compelled to donate to this cause rather than the general CAF, they should be able to do that directly. And any donation given to the school in Tyler’s name — which I know has been happening since Tyler’s death — should be sent that way, also, rather than ending up in the general scholarship fund.

I fully recognize the “remembering Tyler” portion of this is a bit tricky for WSU to some degree, given the circumstances of Tyler’s death. There’s certainly a stigma around suicide, and there’s always the question of the degree to which someone who took their own life should be memorialized.

As an institution, WSU is in the somewhat uncomfortable position of acknowledging that Tyler’s death happened on their watch while also continuing to tell parents, “we’ll take care of your kid.” The school certainly isn’t to blame for Tyler’s death. However, it’s possible to say both that Tyler died of his own mental illness and that WSU as an institution can do better.

WSU cannot simply deal with the immediate fallout of Tyler’s death and then wash its hands of it and go back to business as normal with some stickers on helmets.
We can — we must — do better.

President Schulz, Mr. Chun ... it’s time to step up.